@RITTigers on TikTok

I joined the amazing staff at Rochester Institute of Technology’s University Communications team as the Senior Social Media Specialist. It was a delight to create content for the university’s growing TikTok channel. I leaned into the RIT’s branding campaign as the “intersection of the arts, design, and technology” to showcase the innovative and creative people at projects at RIT.

From the university’s president riding in a remote-controlled loveseat (yup, you read that right) to a one-of-a-kind human hamster wheel, and from the Baja racing team competing to the school’s beloved Division 1 Men’s hockey team, our TikTok posts helped to rebuild community amongst students returning to campus post-pandemic. We even had a little fun at the expense of our neighbor across town, the University of Rochester, in a stitch post.

All the images below are live linked to the original post on @RITTiger’s TikTok channel.